About My Term Research Paper

I did my research paper on how new media has changed the way the real estate industry conducts business. As someone who works for a real estate company in midtown Manhattan, I've seen firsthand the shift to new media and how it impacts the industry as a whole.

I focused my paper on 2 main areas, real estate marketing and property management. I already had a good knowledge base to start with. Our marketing department receives many figures and professional articles/content on various aspects of digital marketing - from websites, to mobile apps, etc. Using that as my base, I continued my research via database searches on the Newman Library website. I did not realize until after all my research was complete just how much mobile and tablet devices have become the focus for many marketers. There were so many more digital marketing solutions than I had previously anticipated.

I am fortunate enough to work in the Residential Management dept of our company, which has afforded me many years of first-hand experience to the changes in property management technology. From my knowledge of service providers, I began searching professional magazines and journals online, and also via the Newman Library website/databases. In researching social media websites and solutions, I learned a great deal on how important it has become for residents. From my standpoint at work, I usually see it from the perspective of the building owner and manager. It was interesting to be able to see it from the resident perspective, and how much these residents have come to rely on such communication tools.

One of the most important results of new media on the industry is that it has helped level the playing field so to speak. Smaller companies can compete just as effectively as the large, with sophisticated, low-cost tools. Residents have also put themselves in a position of power by becoming more active and influential within their communities. The greatest effect of new media across all industries and areas of life is the wider audience and greater influence an average individual can affect.